This was a new line of lash enhancing cosmetics. Our team was given the opportunity to create the brand from start to finish, including the brand name, packaging, applicators and cosmetic formulas.
My Role: I did all setup and production for this new line of cosmetics. Eight packages and applicators were setup. The products went through a few packaging designs before a final solution was made. Files were setup with spot colors, UV-coatings, a soft-touch coating, and a satin varnish finish. I supervised the press check after reviewing the artwork with the print vendor.
I then helped create and setup POP displays and PowerPoint presentations. I created 3D models and rendering of the packages, applicators, and POP displays for use in sales materials.
Counter POP Displays
PowerPoint Presentation
